Yoo homies,
Firstly, happy Friday (we made it 😭).
Just wanna let you know that Band4Band officially drops July 31, 2024 - you can grab the freebie demo here!!
And secondly, I really used to think the only thing that mattered about being a producer was getting placements.
so I spent a lot of time chasing them (like most producers).
BUT...
at the start of 2023 I decided to stop caring about placements entirely.
Then suddenly, I started getting more placements.
I got a song w/ Cam Meekins, I got a song on a major show on CBS, I did a song w/ Kyle Beats,
AND...
This week I casually got my biggest "placement" to date while making beats and watching anime.
It's weird tho, cause i haven't been calling any of this stuff "placements."
Cam Meekins is good friends w/ some of my other music homies, so I view him as a homie too.
The song didn't get done due to our relationship (cause we technically don't have one yet), but I think my mindset for working with artists is just way different than it used to be.
I don't view any one as bigger or better.
There's no criteria for determining "placements."
it's all placements, or it's all not placements.
It's just work to me at this point 🤷♂️.
I did a song with Kyle because he's a homie - and it was work (not placement chasing).
My first major sync w/ CBS was from a beat collab in 2019.
i wasn't chasing anything, i was just working, and 4 years later that worked paid off.
The problem is now I have FOMO.
I feel like maybe I should try to get that "Travis Scott placement."
I mean, how else will i truly validate myself as a producer... right?
But idk...
This might sound crazy, but I don't think I'd want to work with Trav unless it was on some homie shiii.
ya dig?
like, if it happens, cool.
But i'm not finna spend my life refreshing gmail to check if some "major artist" has reply to my weekly send outs.
And that's the exact POV that helped me get my biggest song so far.
And it was so chill.
the artist is basically my homie at this point, and i wasn't hounding him or cold DM'ing him endlessly.
he hit me up for production because we're friends and that's my job.
It's just work w/ a co-worker fr.
I did my part - Centerfold had a huge part in it ngl (it's $20 - 50% off - for only 3 more hours).
Song done and registered in my PRO ✅.
(iIll let you know when it drops 😎).
I guess the lesson i've learned is that you gotta just have that tunnel vision and focus on your own mission.
Try to operate on levers you control instead of putting your fate in someone else's hands.
And, most important, do it for the love of the music - not because you're tryna flex a placement w/ an artist that doesn't give af about you (and that you probs won't get paid for tbh tbh).
Chasing placements is boring.
Making music with passion, and in collaboration with dope people, is fun.
Blessings,
Chu
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Join My Label, DOPE 🔥
